An experienced Design Director, accomplished at leading all phases of design and product development at multiple price points from better, moderate to mass market. Specialized in young woman's, woman's, Missy and petites. Strong expertise in developing numerous lifestyle categories for private label and for national chain as well as department stores. 

Collaborate with cross functional team from retail to manufacturing and directly with buyers and product team. Drive merchandising strategies according to financial plans and style count from volume driving key items to fashion assortment. 

Extensive track record for identifying and translating trends into profitable opportunities while staying focused on the creative process. 

Traveled extensive to Asia to work directly with factories to supervise and communicate firsthand those specific needs. Traveled to EU for inspiration and market research. 

 As a little child, I grew up watching my mother hand embroidery Houte Couture garments for European clients. The best part of my childhood was picking up colorful sequins off the floor to help my mom. At young age, I discovered my passion for fashion. 

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